Helping product & marketing teams to build brilliant experiences

The Smart Hub CDP is designed to drive brilliant experiences on all digital channels. It takes the core data management capabilities of a CDP, and layers on decisioning, predictive analytics, experimentation and orchestration.

pages from Smart Hub CDP guide

Read the quick guide to discover:

  • What is a Smart Hub Customer Data Platform?
  • The role of analytics, decisioning and experimentation
  • Why 'Smart' matters to get the most from your data
  • Why 'Hub' unlocks value across all digital channels