Build data-driven experiences with a Smart Hub CDP
The Customer Data Platform (CDP) has established itself as a critical tool in the modern tech stack. But as demands on marketing and product teams have grown to deliver standout customer experiences, so have demands on the CDP.
Enter the Smart Hub CDP - combining the traditional data management capabilities of a CDP with digital decisioning, experimentation and orchestration to help you build brilliant customer experiences.
In the webinar we explore:
- The evolution of the CDP and how it has come of age with the Smart Hub CDP
- The key capabilities of the Smart Hub CDP - and what it can deliver for your business
- Where a Smart Hub CDP fits into the modern martech stack
- How teams are leveraging this technology to deliver brilliant digital experiences