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The Personalisation Perception Gap

On Demand Webinar

We decided to find out if the experiences brands think they are creating with personalisation match the expectations of their customers. So we've partnered with You Gov, to get inside the minds of 2,000 consumers and understand whether personalisation is really having the effect brands say it is.

We'll uncover the truth around the impact of personalisation on buying behaviour, loyalty and demand as well as the impact of personalisation done badly.

Register now to watch the on demand webinar, as we analyse the results of the survey and assess the implications for companies looking to use personalisation to transform their customer experience.