Almost 70% of financial service customers want personalised communications, yet few brands have the strategy, data or tech to do this properly. Marketers grapple to provide a 1-2-1 omni-channel experience and face multiple challenges.
Join Ed Porter, Financial Services Lead, Boxever and Chris Vinnicombe, VP Financial Services, Acxiom, as they present at FS Martech 2020 and talk us through how technology and personalisation can support Financial Well Being.
Watch now and discover...
- Data latency: finding a real-time customer view.
- Identity resolution: understanding 'in the moment' who you are dealing with.
- Privacy and compliance: unraveling complex regulatory requirements.