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Decisioning: marketing’s game‑changer

Your guide to mastering decisioning

What is Decisioning?

Decisioning - or decision management - is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time.

What you'll find in this guide

  •  Decisioning as a technique and how to get started
  • How decisioning can transform your business
  •  The barriers standing in the way of decisioning
  • Six steps to start mastering decisioning
  • Taking the next step to unleash decisioning