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How CIOs can create customer personalisation through decisioning
These are heady days for the CIO. Digital technology is reshaping every corner of business and they’ve become guardians of both strategy and day-to-day operations.
CIOs have been charged with a new role: helping their business stay relevant to an ever-changing and expectant customer base. But can they adapt?
Paul Murrell, Partnerships Director at Boxever, joined CIO Magazine to discuss how CIOs and their teams can deliver better customer experiences.