Customer experience has become the battleground for brands, with intelligent decisioning the key weapon.

“As people of all ages have embraced the digital worlds of Google, Apple, Facebook and Amazon, their expectations have become sky-high. They demand instant, personalized and meaningful experiences from the brands they engage with at every touch point, every time…”

Acxiom introduces the “Evolution Framework for Decisioning” a personalisation maturity model focused on intelligent decisioning from a people and processes point of view. Find out where your business is positioned and how to move to the next level.