To make personalisation and one to one engagement possible, financial service providers must make use of their first party data to build a detailed understanding of every single customer. They need to understand at a granular level how the financial well being of each individual might change now and in the future. Ideally they should combine both live and historical customer data, enabling them to engage customers more effectively in the moment.

Watch the on demand webinar, hosted by Axciom and supported by Boxever and Fintech Scotland, where we discover the importance of one to one engagement and how to achieve customer service excellence through personalisation.